Copywriter

At COCUNAT, we’re looking for a Copywriter to join our Marketing Team and help us develop creative campaigns focused on performance and conversion.

We’re looking for someone creative, fast and with strong creative instinct. Someone who understands how to capture attention on social media, what makes an ad work, and how to transform ideas into high-converting creatives.

We’re not looking for purely aesthetic creativity. We’re looking for someone with a strong content mindset, performance-driven thinking, and genuine curiosity for understanding what is working across social platforms today.

Creative & Performance

• Create copy for performance ads, mainly on Meta platforms
• Develop hooks, claims and selling angles
• Participate in the conceptualization of conversion-focused creatives
• Think both about the copy and the visual hook of each ad
• Analyze which creatives are performing and how to continue iterating them

Content Development

• Create clear and actionable briefs for creators and the creative team
• Adapt messaging and formats depending on the audience and content type
• Work on different creative approaches such as:
  • UGC
  • Founder content
  • Influencer content
  • Educational ads
  • Problem / solution
  • Before & after
  • Content featuring dermatologists and formulators

Trends & Consumer Understanding

• Constantly research trends, formats and winning ads
• Detect what is working on social media and adapt it to the brand
• Understand the product deeply to identify new communication territories
• Continuously bring new references and creative ideas

• Previous experience creating copy for digital campaigns or Meta Ads
• Understanding of performance marketing and what makes an ad convert
• Creative profile with strong interest in digital culture and social media
• Good instinct for identifying strong hooks, messages and creative formats
• Ability to work in a fast-paced and dynamic environment
• Proactive, hands-on and eager-to-learn mindset
• Visual sensitivity and strong attention to detail
• Good communication and teamwork skills
• Fluent Spanish and good level of English

We will especially value if you…

• Constantly save ads, campaigns or ideas for inspiration
• Stay updated on trends, formats and social media codes
• Know the difference between entertaining content and content that converts
• Are interested in consumer psychology and digital behavior
• Enjoy generating ideas and testing new creative approaches

Benefits ⭐

• In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work-life balance. We really reconcile!!

• You can really make the difference as any good idea can shape the future and the success of the company.

• Excellent Medical insurance.

• Product Discounts.

• Casual & Pet-friendly office environment. You can bring your pet to the office every day.

• International environment more than 10 nationalities.

• No politics or bureaucracy. Only a great environment for you to achieve your best work :-)

• Office based in Barcelona city center, Sant Gervasi.

• Work in a company that you will be proud of.

Values ❤️

• People First: We believe that prioritizing people’s well-being helps us work better and achieve stronger results.

• Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.

• Dynamism: We’re a young startup with a fast-paced and agile work environment, so you’ll always be engaged in exciting new challenges.

• Sustainability: We're always thinking about how we can help the planet — that’s why all ideas are welcome