Introduction
At COCUNAT, we don’t just create beauty products — we build a movement around conscious, clinical and high-performance beauty. Our voice, our credibility and our presence in the right conversations are key to scaling our impact across Europe.
We’re looking for a strategic and dynamic Press & PR Specialist who will lead our brand narrative in the media and among top Beauty and Dermocosmetic KOLs. This role is essential within our Brand Team: you will transform the science behind our products into powerful editorial stories, strengthen our reputation in key markets, and position COCUNAT as a disruptive leader in clinical beauty.
If you understand how to turn innovation into headlines, relationships into influence, and visibility into measurable impact — this is your role.
Your responsibilities
As Press & PR Specialist, you will drive COCUNAT’s earned media strategy across key European markets (Spain, Italy, France), ensuring brand consistency, performance and long-term positioning.
Strategy & Vision
- Design and execute the global PR and communication strategy together with the Head of Brand.
- Define clear narratives that translate our clinical and scientific positioning into relevant, compelling media stories.
- Ensure message consistency and strategic alignment across all markets.
- Identify new PR opportunities that strengthen brand authority and differentiation.
Media Relations & Market Presence
- Build and nurture direct relationships with beauty editors, health & lifestyle journalists and key digital platforms.
- Position COCUNAT in top-tier media through proactive storytelling and strategic pitching.
- Manage ongoing press seeding to keep our products top of mind among editors and prescribers.
- Continuously research and identify relevant KOLs aligned with our scientific and purpose-driven values.
Agency Management & International Coordination
- Lead and supervise local PR agencies in international markets, ensuring alignment with global strategy.
- Act as the central point of contact, guaranteeing execution excellence and achievement of KPIs.
- Monitor annual PR plans and ensure each market delivers measurable impact.
Product Launches & Storytelling
- Create innovative digital and physical press kits that elevate the perceived value of our launches.
- Write compelling press releases that highlight clinical efficacy in an accessible and engaging way.
- Support product launches with strong editorial angles tailored to each market.
Events & Community Activations
- Organize press days, launch events (virtual and in-person) and press trips to generate high-quality earned media.
- Coordinate PR-driven events with the COCUNAT Community, including podcast activations, experiential workshops in stores and brand experiences.
Performance & Budget Control
- Lead monthly and annual clipping reports, consolidating results from all territories.
- Transform media coverage data into strategic insights that justify investment and optimize future actions.
- Manage and control the annual PR budget, optimizing resources across agencies, events, product seeding and measurement tools.
About us
COCUNAT is the digital native cosmetics brand with the greatest projection due to its disruptive nature, creating products with highly complex R&D and its innovative way of transmitting and communicating the brand's vision to the millennial market. Winner of 26 BEAUTY AWARDS and future of cosmetics by disrupting the sector giving the consumer the power to change the industry and make it healthier, more sustainable and safer.
COCUNAT, based in Barcelona, is the creator of the TOXIC FREE concept, a philosophy that drives a new positive, friendly and inspiring movement that makes people aware of undertaking a new, more sustainable one. Today COCUNAT sells its products all over the world, having a strong presence in Europe and the United States.
