Senior Press & PR Specialist

At COCUNAT, we don’t just create beauty products — we build a movement around conscious, clinical and high-performance beauty. Our voice, our credibility and our presence in the right conversations are key to scaling our impact across Europe.

We’re looking for a Senior Press & PR Specialist who will elevate our brand narrative at a strategic level, strengthening how COCUNAT is perceived across media, KOLs and industry leaders. This role is key within our Brand Team: you will transform our clinical innovation into high-impact editorial stories, drive visibility in top-tier media, and consolidate our positioning as a disruptive leader in clinical beauty.

If you understand how to turn brand vision into relevance, relationships into influence, and PR into measurable impact — this is your role.

As Senior Press & PR Specialist, you will lead COCUNAT’s earned media strategy across key European markets (Spain, Italy, France), driving impact, consistency and long-term positioning.

Strategy & Vision

You will elevate the PR function into a strategic growth lever for the brand.

• Co-define and evolve the global PR and communication strategy with the Head of Brand
• Translate brand and business goals into clear PR roadmaps and narratives
• Build strong, long-term storytelling frameworks around our clinical positioning
• Identify strategic opportunities to increase brand authority and visibility
• Ensure consistency and excellence across all markets

Media Relations & Influence

You will strengthen COCUNAT’s presence in top-tier media and key conversations.

• Build and nurture high-level relationships with beauty editors, journalists and industry voices
• Secure impactful media placements through proactive and strategic pitching
• Identify and activate top-tier KOLs aligned with our scientific and purpose-driven positioning
• Position the brand within relevant trends and editorial agendas

Agency Management & International Coordination

You will ensure strong execution and alignment across markets.

• Coordinate and guide PR agencies in different countries to ensure strategic alignment
• Track performance and ensure delivery of KPIs across all markets
• Act as the key point of contact between global strategy and local execution
• Identify opportunities to improve scalability and efficiency

Product Launches & Storytelling

You will transform product innovation into compelling and differentiated narratives.

• Define PR angles and storytelling for key product launches
• Oversee the creation of elevated press kits and communication materials
• Ensure all messaging translates clinical efficacy into accessible, engaging stories
• Adapt storytelling to each market while maintaining brand consistency

Events & Brand Experiences

You will drive impactful brand moments that generate visibility and engagement.

• Conceptualize and execute press events, brand activations and PR experiences
• Create formats that connect media, KOLs and community
• Ensure each activation generates meaningful earned media

Performance & Budget Control

You will ensure PR delivers measurable and optimized impact.

• Lead reporting and analysis of PR performance across markets
• Translate coverage and data into strategic insights and recommendations
• Optimize PR investments across agencies, events and seeding
• Support budget control and resource allocation

• +4–6 years of experience in PR or communication roles within Beauty, Dermocosmetics or similar industries.
• Experience working with brands with a strong clinical or technical positioning is highly valued.
• Strong track record building media relationships and securing top-tier coverage.
• Experience coordinating agencies or multi-market PR strategies.
• Analytical mindset with experience in media monitoring and reporting tools (Kantar, Launchmetrics, Meltwater or similar).
• Fluent English required. French or Italian is a strong plus.
• Excellent storytelling and copywriting skills.
• Highly organized, proactive and results-driven.
• Strategic mindset combined with strong execution capabilities.
• Passion for the beauty industry and deep understanding of media dynamics.

Benefits ⭐

• In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work-life balance.  We really reconcile!!

• You can really make the difference as any good idea can shape the future and the success of the company.

• Excellent Medical insurance.

• Product Discounts.

• Free coffee and chocolate!

• Casual & Pet-friendly office environment. You can bring your pet to the office every day.

• International environment more than 10 nationalities.

• No politics or bureaucracy. Only a great environment for you to achieve your best work :-)
  Office based in Barcelona city center, Sant Gervasi. 

Values ❤️

• People First: We believe that prioritizing people’s well-being helps us work better and achieve stronger results.

• Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.

• Dynamism: We’re a young startup with a fast-paced and agile work environment, so you’ll always be engaged in exciting new challenges.

• Sustainability: We're always thinking about how we can help the planet — that’s why all ideas are welcome