Creative Strategy Development

• Design content strategies for ads on Meta, TikTok, Google & YouTube, aligned with brand conversion and positioning objectives.

• Conceptualize new creative angles, hooks and disruptive approaches to continuously test.

• Develop clear and actionable briefs for the creative team, ensuring execution of high-impact ideas.

• Guarantee brand consistency in all creatives, adapting tone and aesthetics to each market and audience.

• Integrate creative strategy along the customer journey (prospecting, retargeting, retention) to maximize impact.

• Understand the target audience of each product and coordinate with the Influencer team to identify UGC creators who fit the brand and deliver quality content.

• Write and optimize ad copies for Google Search campaigns, ensuring they cover strategic keywords and maximize coverage of queries related to our products.

Analysis & Optimization

• Review ad performance with the Media Buyers team to extract insights and translate them into creative hypotheses.

• Implement a systematic A/B testing approach across formats, copy, and visual styles.

• Monitor and report results, making data-driven recommendations for scaling.

• Identify emotional and psychological triggers that resonate with each audience segment.
  
  

Trends & Benchmarking

• Stay ahead of trends in TikTok, Meta Ads and emerging ad platforms.

• Research competition and benchmark beyond the beauty industry (fashion, gaming, lifestyle, etc.) to bring fresh and disruptive ideas.

• Test and evaluate new tools (AI, creative analytics, automation platforms like VidMob, CreativeX, Pencil, etc.) to boost efficiency and innovation.
  
  

Collaboration with Internal & External Teams

• Ability to create and streamline workflows to ensure maximum efficiency and quality when collaborating with different teams.

• Coordinate with Design, Content and Influencer Marketing to ensure creative consistency and excellence.

• Actively participate in brainstorming sessions, presenting data-informed ideas.

• Manage relationships with external production and design agencies when needed.

• Clearly present creative strategies and results to internal stakeholders.

• +2 years of experience in paid ads creative strategy, ideally in e-commerce or beauty/cosmetics.

• Advanced knowledge of Meta Ads and TikTok Ads, with proven ability to identify what works and why.

• Strong experience in storytelling, consumer psychology, and visual communication.

• Analytical mindset: ability to transform performance data into actionable creative strategies.

• Experience creating briefs and managing workflows with design and production teams.

• Knowledge of A/B testing and optimization cycles in performance marketing.

• Growth hacker mentality: obsession with iterating and scaling campaigns.

• Excellent skills in presenting and defending ideas to stakeholders.

• Familiarity with AI and innovative tools for ad creation and analysis is a plus.

• Fluent in Spanish and English. Other languages (e.g., German, Italian, French) are a plus.

• COCUNAT Fan :)

Benefits ⭐

• In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work-life balance.  We really reconcile!!
• You can really make the difference as any good idea can shape the future and the success of the company. 
• Excellent Family Medical insurance.
• Product Discounts. 
• Free coffee and chocolate! 
• Casual & Pet-friendly office environment. You can bring your pet to the office every day.
• International environment more than 10 nationalities.
• No politics or bureaucracy. Only a great environment for you to achieve your best work :-)
• Office based in Barcelona city center, Sant Gervasi.
• Work in a company that you will be proud of.

Values ❤️

• People First: We believe that prioritizing people’s well-being helps us work better and achieve stronger results.
• Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.
• Dynamism: We’re a young startup with a fast-paced and agile work environment, so you’ll always be engaged in exciting new challenges.
• Sustainability: We're always thinking about how we can help the planet — that’s why all ideas are welcome